Web Hosting Reviews - beginning
Back in 2003 when web-hosting-top.com started to research the web hosting market there was just a bunch of websites with top 10 web hosting and web hosting reviews. Basically web hosting industry really started to grow and big hosting companies like BlueHost didn't even started.
Overall, the existing web hosting reviews websites where mainly displaying few hosting companies where they had affiliate links and earn money based on commissions. Unfortunately this type of websites were not presenting the reality to the visitors (prospective hosting customers) but rather fake reviews or fake web hosting top, to signup customers with certain hosting companies for commissions.
Some other smart hosting companies created their own web hosting reviews web site and promote them self from there. Google paid advertising for keywords like "web hosting", "web hosting reviews" or "top 10 web hosting" was really cheap compared with the huge "battle" price which is today.
Overall, the existing web hosting reviews websites where mainly displaying few hosting companies where they had affiliate links and earn money based on commissions. Unfortunately this type of websites were not presenting the reality to the visitors (prospective hosting customers) but rather fake reviews or fake web hosting top, to signup customers with certain hosting companies for commissions.
Some other smart hosting companies created their own web hosting reviews web site and promote them self from there. Google paid advertising for keywords like "web hosting", "web hosting reviews" or "top 10 web hosting" was really cheap compared with the huge "battle" price which is today.
Web Hosting Reviews - fast growing
The demand of web hosting kept increasing and so web hosting reviews websites started to grow. Many hosting companies started to offer affiliate programs and also since more customers used web hosting services they got to realize about this affiliate thread. In fact web hosting companies them self promoted more and more aggressive their affiliate programs, having dedicated affiliate manager to increase the number of hosting sales.
At this point there was still almost no hosting directory web sites, but rather only web hosting reviews site. Most of rookies web hosting reviews website didn't even accept customer reviews, they just published some good (possible fake) hosting reviews.
web-hosting-top.com started to be the biggest hosting directory on the market and collected real customers reviews. "Against" any marketing rule at that time, web-hosting-top.com kept publishing even bad reviews of the selected top 10 hosting companies, being the single hosting review website with such a practice. We simple wanted to show the reality directly from the hosting customers.
At this point there was still almost no hosting directory web sites, but rather only web hosting reviews site. Most of rookies web hosting reviews website didn't even accept customer reviews, they just published some good (possible fake) hosting reviews.
web-hosting-top.com started to be the biggest hosting directory on the market and collected real customers reviews. "Against" any marketing rule at that time, web-hosting-top.com kept publishing even bad reviews of the selected top 10 hosting companies, being the single hosting review website with such a practice. We simple wanted to show the reality directly from the hosting customers.
Web Hosting Reviews - which one to trust
Number of hosting companies increased exponentially and so websites with web hosting reviews, therefore today is even more difficult to pick the correct hosting company based on web hosting reviews websites. Here are some guides how to look over hosting reviews websites:
- Check Google Page Rank - this will show you if the hosting review website is valuable and authority resource. An important hosting review site must have at least PR5 (web-hosting-top.com is PR6)
- Check how old is the hosting review domain name (when was registered the domain), by looking into whois information. Toolhttp://www.internic.net/whois.html and check "Creation Date:" field of the result (web-hosting-top.com is from 2004)
- Look how many pages has the website indexed in Google. Search by "site:hosting-review-site" (where hosting-review-site is the actual hosting review website. Example: http://www.google.com/search?q=site%3Aweb-hosting-top.com (web-hosting-top.com has over 80.000 pages indexed!)
- Check for affiliates links. Most of rookies websites today uses CJ (Commission junction) links. In any case, if you see that link to the hosting company is different then hosting company URL (or having some other parameters like affiliateid=ID ..) then more likely is affiliate link
- See if there are any bad reviews. There is no hosting company today not having unhappy customers. If you see only good reviews, then is obvious that the hosting review website is fake promoting only good reviews
Web Hosting Reviews - conclusion
From our experience, about 90% of web hosting reviews websites today are presenting fake "top 10 web hosting" or "hosting reviews", pushing customers to buy hosting accounts and register domains from web hosting companies which pays over affiliate programs the higher commissions. The biggest issue with such hosting reviews website is that presents only good reviews, instead to publish the bad reviews from unhappy customers, which will show the reality. If you don't know how to pick a correct hosting company and trust some fake hosting review, you will end up with a possible poor hosting company.
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